Meet the ThruBottle

Cnoc Outdoors opened its doors in 2016. Since then, we’ve been asked - approximately a million times - to make a reusable alternative to a Smartwater Bottle 

If you’ve been one of the many, many people to reach out with that request over the years, then you know what our answer was: “We’re working on it!” For the last five years or so, we’ve worked on it. 

As of 2025, we’re no longer working on it. We’ve done it. 

A patent pending one liter bottle designed to be lightweight and slim with a 28mm thread. Most importantly, it’s fully reusable - made to be in fact. Made to go thru with you anywhere: from Mexico to Canada, from Georgia to Maine, from trailhead to trailhead, from point A to point B. 

The ThruBottle is coming your way in early October 2025. We are releasing stock in batches of 5000 to allow our operations team to keep up with increased order volumes. If the listing does not have stock when you're ready to purchase - stock is coming soon! We recommend signing up to be notified when stock is available on the listing here. 

Thank you for your patience through the years. We are so excited to show you the Thrubottle!